Gwen McGill is the owner of GEM Collective, a boutique public relations and marketing agency founded in 2013 focused on wine, food, events and hospitality based in Napa Valley. Over a 20-year career, Gwen has worked with brands and properties including Farallon, Boulevard Restaurant, Robert Mondavi Winery, Franciscan, Quintessa, Pahlmeyer, Laurel Glen Vineyard, Swanson Vineyards, Charles Krug Winery, Arietta Wines, BottleRock Napa Valley, Yountville Live, Ca’ Momi Napa Valley, Dean & Deluca, and international wineries including Ruffino, Drylands, Tintara and Veramonte.

Gwen started her career in the Bay Area working in luxury public relations, publicizing hotels, restaurants, wine, spirits and cookbooks for Hunter Public Relations. She learned the complexities of the wine business as in-house director of public relations for Constellation Brands’ fine wine division for seven years and subsequently ran marketing and public relations for Huneeus Vintners, a global portfolio of luxury wineries including Quintessa, Faust, Neyen and Flowers Vineyard & Winery for six years. She earned a B.A. in Journalism and a minor in French from the University of Kansas.