“Bookbinding and Mini Movies Highlight August Meeting”
by Maria Lenhart
Tucked away in an alley in San Francisco’s burgeoning South of Market neighborhood, the new American Bookbinders Museum played host to the August 2015 BATW meeting. Showcasing media both old and new, the morning featured an engaging presentation on the art of making “mini movies” with smartphones followed by a tour of the museum’s exhibits on the centuries-old history of printing and bookbinding.
The meeting kicked off with news of upcoming BATW events, which will include a press trip to Tuolumne County on Sept. 19-20 and a meeting in October in San Jose sponsored by the San Jose CVB. In November, the Westin SFO Airport will be the scene of a Marketplace where members can meet with associates to learn about destination news and travel opportunities. Lara Kaylor, director of communications for Mammoth Lakes Tourism, announced that her organization will be sponsoring BATW’s annual holiday party, with the venue yet to be announced.
BATW members and noted authors Jules and Effin Older took the stage to share their remarkable experiences of shooting over 100 short videos or mini movies that have drawn over 120,000 viewers to their channel on YouTube (https://www.youtube.com/user/julesolder).
Each of the videos was filmed with an iPhone (“last year’s model,” according to Effin) and edited with Apple’s iMovie program. The challenges of finding the right music, sounds and graphics to create the videos, each less than a minute in length, were discussed. While not a source of revenue, the Olders said the videos are a “labor and love” as well as a marketing tool that has brought great travel experiences around the globe.
Then it was time to step back in time for a look at a much earlier form of communication. Tim James, founder of the American Bookbinders Museum, led a tour of the small museum and its collection of early bookbinding implements and presses, explaining that bookbinding was a slow and laborious process from the time of Guttenberg on up to the mid-19th century.
Many thanks to everyone who stepped up to produce this meeting – and to the Olders, for their engaging presentation.