CORPORATE MEMBER SHOWCASE: MOLLY BLAISDELL, Current BATW President and Host of our March 2017 Meeting
Name, Title: Molly Blaisdell, President
Organization: Hook, Line & Thinker (https://hooklineandthinker.com)
Length of time in this position: 24+ years
PR area of expertise: We specialize in servicing clients in the hospitality and tourism industry. Current clients include Hilton San Francisco Union Square, Parc 55 San Francisco, Alcatraz Cruises and Pacifica, CA.
Tell us a little about Hook, Line & Thinker: Today’s fast-paced business environments thrive on accurate and actionable market and business information. Both are essential components to an organization’s knowledge base and contribute to improvements in decision-making and strategy formulation. In an information-rich world, Hook, Line & Thinker helps clients discern what specific intelligence is most valuable, for what purposes, from what sources and to satisfy what business needs. This knowledge is then applied through creatively designed campaigns to achieve strategically successful outcomes and return on investments.
Our full-service communications team of strategic experts has been assembled to raise the standards of conventional marketing practices and offer solutions, which are grounded in substance, knowledge and creativity.
Hook, Line & Thinker, a California Corporation, first opened its doors in 1993. Since that time, my team of professional service consultants and I have won numerous awards and accolades for the firm’s full range of services.
The #1 thing I want BATW members to know about Hook, Line & Thinker is that we work hand in hand with clients and journalists to craft unique stories that intrigue the audience for which stories are produced.
What travel story do travel journalists overlook? It’s not so much a specific story that is overlooked, but instead a focus on incorporating green themes into every travel journalist’s reporting. I think it’s important to support companies and organizations that make a positive impact on the environment and that the media focus on how their audiences can buy into services and attractions that have an authentic commitment to our planet.
NOTE: Corporate Showcases are published to highlight Corporate members who have been involved with or sponsored BATW events.