Charly Kayle - Photo by Robert W. Bone

Charly Kayle – Photo by Robert W. Bone

“Algorithms and Taiwan Travel at an Architectural Treasure”

By Robert W. Bone

If your Facebook post looks like an advertisement, look out. The premier social networking website will automatically bury it, giving it very little exposure in the newsfeeds of its users.

That was one of the useful insights of an unofficial expert who unveiled several chunks of valuable advice to members attending the September meeting of BATW.

Charly Kayle, a dynamic radio station personality in San Francisco, revealed this and other nuggets of modern cyber wisdom in her talk in the hallowed halls of the century-old Mechanics Institute Library & Chess Room on Post Street.

The classical library, built in 1910, is considered an architectural treasure and includes marble walls and a massive spiral staircase. Luckily, an elevator is today available to the third-floor meeting space adjacent to the large chess room.

During her career Kayle has taught herself the ins and outs of several useful social media tools for writers and broadcasters, including Twitter, Instagram and Snapchat. “But Facebook is the number one social media platform,” she said.

She said the algorithms of Facebook give prominence to posts in this order:

1. Live streaming video (because it owns the content)
2. Pre-recorded videos
3. Photos
4. Plain words
5. Shared videos
6. Shared photos
7. Website links
8. Shared websites
9. Anything that looks like a flyer or an ad

“Because of this algorithm, you my want to post your link several times, but a different way each time,” Kayle said.

“Don’t worry about repetition, since not everyone will see every single post.”

The speaker also said Facebook gives the contributor more exposure when it detects “activity” around the post. “To increase this activity, reply to anyone who comments underneath your posts, and try to keep the conversation going a few lines,” she said.

Kayle also recommended using category hashtags, as many as two to five per post, and posting several times throughout the day. (Hashtags, phrases preceded with #, and more commonly identified with Twitter, are also useful on Facebook posts.)

Also at the meeting, members heard from Frances Larose, the marketing consultant for the Taiwan Tourism Bureau in North America, who presented a video and discussed upcoming press trip opportunities.

Many thanks to Suzie Rodriguez for coordinating this terrific event.