Los-Angeles based Kim Marshall is the newest corporate member of BATW, having worked as an executive at iconic properties like the Golden Door, Rancho La Puerta and the Grand Wailea Resort. Kim founded The Marshall Plan in 1995 as the first communications firm in the U.S. to specialize in wellness, sustainability and wellness tourism, working with brands from Starwood to Hilton and destinations from Turkey to Tahiti.
Kim served on the Board of the International Spa Association and the Green Spa Network, and she is one of the original of 92 Global Wellness Day Ambassadors from around the world. In 2018 she co-founded S’Well Public Relations to laser focus on the many facets of the $4.5 trillion global wellness economy and in 2019 she created, co-executive produced and became the Host of the Global Wellness Summit Podcast and later the GWS Leader Livecasts on Instagram. In February of 2021, the GWS podcast posted its 40th episode!