New Member: Visit Sacramento CEO Mike Testa

Mike Testa is the President and CEO of Visit Sacramento & the Sacramento Sports Commission, leading a team that’s dedicated to promoting Sacramento as an attractive travel destination, while enhancing Sacramento’s image as a dynamic place to live and work.

 

Through Mike’s vision, community collaboration and consistent innovation, Sacramento’s identity has evolved from a sleepy State Capital to a relevant food destination, recognized nationally as America’s Farm-to-Fork Capital. Through his creation of the Tower Bridge Dinner and events like the Farm-to-Fork Festival, Mike’s ability to see Sacramento’s heritage and reimagine its identity as a food and agriculture leader has brought millions of dollars in revenue to local businesses and national earned media to Sacramento.

 

Additionally, Testa is responsible for initiating and creating the relationship with the Paris-based Michelin Guide to generate a California dining guide that spotlighted 14 of Sacramento’s restaurants, and earned the city its first Michelin-starred restaurant, in its inaugural year of publication.

 

Testa is a graduate of St. Mary’s College and has spent his career promoting, connecting, and developing relationships to elevate organizational goals. As an expert communicator and seasoned destination marketing executive, he is highly sought after to speak at CEO forums, participate in panel discussions, serve as an event emcee, and facilitate conversations around marketing, tourism development and community economic creation and development.

 

Testa is also widely known as a thought leader in economic development through festivals and events. In 2017 he was hand-picked to participate in a panel discussion at Austin’s SXSW about building successful special events and the intricate components of forming relationships between host cities and festival producers.

 

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