By Karen Misuraca
Tucked away from the maddening crowd, Scoma’s is old Fisherman’s Wharf, surrounded by ramshackle buildings and wooden sidewalks with views of the fishing fleet cruising in and out.
As we arrived, one of the restaurant’s boats glided by with the day’s fresh salmon catch, to be unloaded at Scoma’s receiving station where you can watch, through the windows, the seafood being prepared for the kitchen. Huge photos from decades past create a historic feel to the private dining room where we heard great stories from owner Cheryl Scoma, Culinary Director Gordon Drysdale and more of the team. After 50+ years at the wharf, Scoma’s has upped their game with sustainably-sourced seafood, all organic produce, house-made ingredients for their exotic cocktails and a 21st century, super-healthy approach to their seafood menu.
While we lapped up world-famous Scoma’s clam chowder, a stellar panel presented the inside dope on self-publishing and traditional publishing. From profit to promotion, technology, social media, production and more, the discussion was substantive and detailed. Panelists included Ruth Carlson (author of Secret San Francisco: A Guide to the Weird, Wonderful, and Obscure); Valerie Stimac (author of Lonely Planet’s Dark Skies: A Practical Guide to Astrotourism); Barbara Barielle (author of 99 Things to do in Sonoma County: The Down Low); and Lee Foster (author of Northern California Travel: The Best Options and numerous other guidebooks).
All the while, we sipped wine, munched on Crab and Shrimp Louis salads and luscious desserts. After the events, some attendees hopped into Lucky Tuk Tuk’s new electric, open-air, six passenger vehicles for tours around the city. And as the fog faded away, some us ‘went walkabout’ – braving the throngs of tourists.
If you’d like more information on Scoma’s, the restaurant’s public relations representative is Nancy Uber-Rose. Her email is firstname.lastname@example.org.