From the Board – December, 2012

There’s Great Value in (Associate) Membership

By Molly Cahill, Principal, Hook, Line & Thinker
Whether you are an Associate (or General) member of BATW, there is great value in having the opportunity for colleague encounters—especially for the Associate members:

  • There is not a lot of competition, like other media organizations, so each of the Associate members has the opportunity to network with the media members and really get to know them.
  • The directory of media members is comprehensive and outlines each journalist’s expertise and interests so that we can craft specific pitches to each individual.
  • With that said, as Associate members, we also have the opportunity to post one release a month to the BATW website. Contributions can be sent to for consideration.

Additionally, Associates have the opportunity to attend the monthly events to mingle with media members and also enjoy the educational opportunities. Recent meetings include discussions about everything from “How to Promote Yourself in the Digital Age” and “Successful Creative Collaboration” to Videoblogging tips and “Pictures on the Run.”
So, if you’re looking for education, exposure for your clients, networking opportunities, media encounters or just socialization, please make use of your BATW membership…and feel free to contact me directly at or at (925) 300-7252 if I can be of any guidance or assistance.


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