Beth Schnitzer is the Co-Founder and President of Spritz Marketing, a San Francisco–based agency specializing in lifestyle, hospitality, sports, entertainment, and destination marketing. Her career spans Wall Street to global sports, including the NFL Super Bowl XXVII, FIFA World Cup, the Atlanta Olympic Games. Before launching Spritz in 2008, she served as Vice President of Strategic Alliances at PIER 39. Today, Spritz is a full-service integrated marketing agency specializing in digital marketing, branding, PR, creative design, and brand strategy—with a particular focus on lifestyle, hospitality, sports, entertainment, and destination marketing.
Beth also writes a sports column for the San Francisco Bay Times and is a founding member of WISE (Women in Sports and Events), where she mentors rising women’s sports leaders. She currently serves on the board of the Richmond Ermet Aid Foundation.
A proud New Jersey native, Beth graduated from the University of Massachusetts with a degree in Business and a minor in Spanish. Now happily based in the Bay Area, she considers San Francisco her home and relishes her role as a devoted aunt, traveler, fitness enthusiast, and connector of communities.
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