New Corporate Member: Michelle Rodriguez

Utilizing 19+ years of experience in publicity, Michelle Rodriguez founded  360viewPR with the vision of offering clients a completely integrated public relations solution.

Prior to launching 360viewPR, Michelle held the position of Director of Media Relations & Publicity at the Los Angeles Tourism & Convention Board, overseeing all media relations outreach on behalf of the Bureau. Prior to joining LATCB she served as head of Communications for Visit Santa Barbara where she oversaw all communications efforts domestically and internationally. Through her efforts at Visit Santa Barbara the destination landed on the cover of Travel + Leisure and she increased media values from $2.5 million to $24.8 million through a strategic PR campaign.

Michelle’s PR career began in the music industry at Interscope Records, followed by a focus in Film and Television PR where she handled clients such as Miramax Films, Lionsgate Entertainment and CBC Television Canada. Her love of travel led her to leave the entertainment industry and switch gears to travel, first as a journalist and then as a tourism PR professional. Her experience on “the other side” as a journalist gives her a unique insight into how the media thinks, leading to her successes as a tourism publicist.

Through her career she has handled everything from crisis management, large group press trips, international film junkets, last minute film premieres and international media roadshows.

Michelle is a member and was a conference chair for the SATW conference (Society of American Travel Writers), and previously served on the board of the Travel & Tourism Section of PRSA (Public Relations Society of America). She graduated from UCLA and is very proud to be one of the few truly native Angelenos.


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