Join Richard Peterson, President and CEO of the US Cultural and Heritage Marketing Council, as he shares insights into the overarching trends of cultural travelers, what inspires their intentional planning and visitation to Bay Area cultural attractions, events, and experiences. He’ll also discuss the the importance of those visitors to the fabric of San Francisco’s/Bay Area’s developing cultural programs and activities – whether urban or rural, large, and small. The discussion begins at 5:30 and lasts for one hour. Look for your invitation and Zoom link via email.

 

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