This lively BATW-sponsored discussion focuses on promotion and outreach, including media relations, press trips and the role of social media influencers. Panelists are Birgitt Vaughan, Director of Global PR for Sonoma County Tourism, Rachel Dinbokowitz, Public Relations Manager with Monterey County CVB and Christina Proctor, Account Supervisor at Weidinger PR who represents Tahoe South The discussion is moderated by Diana Haven, Chief Operating Officer of AFandCo. lifestyle marketing and media relations for the hotel and restaurant industries. Contact Amy Sherman for more information.