Member News: Matthias Kramer Checks in from Liechtenstein

Greetings from Winter Wonderland Liechtenstein!

A half a year ago, my wife, our two little ones and I packed our bags, left the East Bay and went on a month-long road trip through the Pacific Northwest including a swing over to Yellowstone and Idaho. It was an unforgettable experience and the USA is such gorgeous and diverse country. Sun Valley was not only because of the Hemingway memorial a place to remember: it was the place where we found out that we will bring home a unique souvenir from our four-year-long stay in California. To be precise, they are actually two. We are expecting twins in March, which will turn our lives once more upside down.

In late August we  arrived in the Alpine Rhine Valley and it was great to meet family and friends again. As you know, daily work in a tourism destination is rather challenging these days. But we try to make the best out of this situation and we are developing new products and experiences for our local and international guests. For example, we are currently planning to expand the country-crossing Liechtenstein Trail with an alternative e-bike route and we are expecting a Switzerland Tourism guided US TV production team in Liechtenstein this fall. So, there is a good chance to get a glimpse of Liechtenstein on PBS in early 2022.

On weekends, we rediscover my new/old home region and there are beautiful walks also in wintertime. Recently, we were on a trail near Castle Vaduz where the Princely family is residing. My California sun-spoiled kids needed some time to adjust to the huge piles of snow and chilly temperatures in wintertime but now, they love to live in this winter wonderland.

We miss the Bay Area, the Pacific Ocean and all it’s wonderfully open-minded, positive and welcoming people a lot. I can’t wait to meet most of you at a future Switzerland Tourism event in the Bay Area, where I will be representing the Principality of Liechtenstein.

In the meantime, stay healthy and positive.



Matthias Kramer

Head of Tourism & Economy

Liechtenstein Marketing


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One Response

  1. Matthias,
    You will be missed in San Francisco, but it sounds like you had a wonderful send off, and now twins. I wish you all good things in Principality of Liechtenstein, and the principality is lucky to have you represent them. I hope you make it back to the Bay Area for a Swiss Tourist event or perhaps I will make it to your region when I am in Switzerland.
    Stay well and healthy,
    Stephanie Levin
    Travel Writer

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